Real estate photography is a growing industry with many opportunities for photographers. However, choosing the right photographer is key to success in this field.
Be cautious of photographers doing real estate as a side hustle or a second job. They need more time to edit your images properly.
Experience
Denver real estate photographers capture interior and exterior images of homes and commercial properties for marketing. They must understand lighting strongly to create dynamic images that engage buyers and draw attention to key features.
They should have a basic understanding of photo editing software to touch up and enhance images. Real estate photos often require post-processing to remove shadows, add warmth and vibrancy, and highlight certain property details.
They should be able to create balance and depth in their images using composition techniques like framing and leading lines. They should also understand how to use a wide-angle lens to capture more of a room and create an airy, spacious feel.
Aerial Photography
Aerial photography is one of the oldest forms of remote sensing. Originally captured from balloons, kites, and pigeons, aerial photographs are now taken by airplanes, satellites, and unmanned aerial systems (UAS).
A single aerial photograph provides a snapshot of a landscape at a particular moment in time. Unlike photographs of the ground, which are perspective-distorted and lack relief, aerial photos have a clear, birds-eye view and reveal important details about the size and shape of natural or artificial features.
Aerial photographs are usually taken in a series of overlapping photographs by aircraft following a systematic flight pattern at a fixed elevation. These overlapping aerial photographs are then used in photogrammetry to produce contour maps and three-dimensional models of the landscape that has been photographed. These photographs can also provide valuable insights into geology, meteorology, soil, and vegetation.
Lighting
The right lighting can differentiate between a real estate photo that sells and one that doesn’t. A well-lit photo speaks to both our visual and emotional buying processes.
Mastering natural light can seem daunting at first, but with the right camera settings and techniques, it’s much easier than it seems. By understanding the advantages of natural light and its inevitable limitations, you can create stunning real estate photos that showcase properties in their best light.
Additionally, staying on top of home decor trends and color schemes is important. For example, a lighting technique that works beautifully on craftsman homes may wash out a modern kitchen. A great real estate photographer will always be open to learning and growing with the industry.
Styling
Whether using the rule of thirds, incorporating leading lines into your shot, or utilizing wide-angle lenses to create depth, real estate photography requires a knack for composition and framing. This helps to ensure polished and professional photos that reflect a property’s features.
Lighting is another critical aspect of real estate photography. The right camera gear can help you achieve the best results, even in dark spaces. For example, a windowless bathroom may require additional lighting to capture the space’s best features.
As you evaluate photographers for your real estate business, be sure to weigh the value of their work over affordability alone. Choosing a photographer solely on price may result in low-quality images that could be more effective for marketing your listings.
Communication
Real estate professionals need a photographer who can meet their deadlines and is easy to work with. During the vetting process, check to see if they have a fast and simple booking system that provides agents with real-time scheduling visibility.
It’s also important to list everything you want your real estate photos to include, including specific areas and amenities worth highlighting. Providing this information to your photographer beforehand can prevent you from having to go back and redo the shots later on.
Expert insight is a useful tool to help you make better decisions and engage with your customers more effectively.