The deeper you go into reputation management, the more you slide down the rabbit hole, the more difficult it becomes. There is a lot of jargon in practice. That’s why we at Reputation Guards have put together a list of pop culture acronyms, terms, slang, and phrases you may run into when trying to control your brand’s reputation. Let’s try to keep up with the jargon.
Jargon List Reputation Guards: Terms, acronyms, and phrases related to reputation management.
REPUTATION LAUNDRY
Reputation laundering is the process of hiding the original source of reputation from the public.
The most common way to do this is to buy an existing domain name and post positive reviews about it. Usually the reviews are fake, but there are also real ones. To avoid detection, they often place them at different times and places.
It is important to note that reputation laundering does not involve altering the original content or products associated with a site or business.
Companies that have been found guilty of using this tactic include: J&J, KFC and PepsiCo.
DENIAL OF SERVICE ATTACK
A denial of service (DoS) attack is an attempt to make a machine or network resource unavailable to its intended users.
The term “denial of service” is used because the attacker’s goal is to deprive the victim of the ability to use the target resource. A DoS attack can be carried out in various ways, from flooding the target with external messages to sending a large number of data requests from a single source at the same time.
Techniques to prevent or mitigate DoS attacks are called “defense mechanisms”.
BRAND
Branding is the art of making a product or service stand out from the competition. It’s about creating a unique identity for your business that sets you apart from your competitors.
Branding is also about understanding what makes you unique and then communicating that message to the world. This includes everything from your logo, tagline, and marketing materials to how you answer the phone when someone calls.
The purpose of the brand is to create an unforgettable experience for customers so that they prefer you to other companies in your industry.
CANCELLATION OF CULTURE
Cancel culture is a term coined by Arthur Chu in 2013 to describe the reaction of some people on the internet to challenge the culture. The term has been used to refer to the “cancellation” trend of public figures and celebrities who have done something that is considered offensive: protecting one’s reputation.
The idea behind cancel culture is that people should not be ostracized for life because of a mistake or a wrong decision. They need to be given a chance at the redemption that culture provides.
Cancel culture has also been criticized for being an excuse for mob lynching and harassment, and for preventing those who have been victims in the past from coming forward because they fear a new attack.
RED WOUNDS
Red baiting is a term for the practice of making claims about someone’s communist leanings or connections. The term can also refer to the practice of making accusations about someone’s socialist leanings or connections, but is more commonly used in reference to communism.
The term “red bait” comes from Senator Joseph McCarthy’s accusations during the Cold War era that many people were communists and infiltrated American society and its institutions.
GAME WITH THE SYSTEM
GAME THE SYSTEM is a book written by Patrick J. McGinnis and David M. Boye. It talks about how to use the system so that it works for you and not the other way around. The book is based on the idea that you should use your knowledge of how the system works against you, not for your good.
GAME THE SYSTEM is a great resource for people who want to understand how the system works and how they can use it to their advantage and improve their lives in general.
For example: In 2007, a study from the University of California, Berkeley found that some companies on eBay were implementing reputation marketing strategies by selling their items at a discount in exchange for positive reviews.
FROM THE MOUTH
Word of mouth is a form of marketing where people talk about a product or service and their personal experience with it.
The rise of social media has made word of mouth marketing an increasingly powerful force to be reckoned with.
EMOTIONAL CONNECTORS
Emotional connectors are words or phrases that evoke an emotional response in the reader. This is a powerful way to connect with readers and make your content more engaging.
They can be used in titles, subtitles, images, and even in the body of the text to provide context for the reader.
INTANGIBLE ASSET
An intangible asset is an asset that cannot be touched or seen. They are not physical and instead are considered intellectual property.
Some examples of intangible assets are patents, trademarks, copyrights, goodwill, and franchises.
Intangible assets can give a business an advantage in the marketplace because they are difficult for competitors to copy.
