Live streaming has quickly become one of the most effective ways for marketers to generate leads and for content creators to increase views. You must ensure that your live streaming is high quality and up to scratch to be effective. Firstly, make sure your Internet speed must be stable. For the WiFi Speed Test, go to the browser search engine and type “MySpeedCheck”. With a single click, you’ll be able to check your Internet speed in no time.
However, no matter what your live stream’s purpose, there must be one positive aspect. We estimate that there are billions of hours of competing live video content online. Many live shows require content preparation, scheduling, graphics support, WiFi Speed Test, and high-end equipment; compared to others, it can be as simple as pulling out your smartphone and hitting “go live.”
But that does not mean you should start by making some common mistakes I see beginners and more experienced live video creators make online. In this article, we have discussed common live streaming mistakes to avoid so that your live videos will be more effective. Let’s get to the details.
Some Common Streaming Virtual Mistakes and Their Solution
In my opinion, the best way to begin with a live video is to start simply, and the best way to become proficient at a live video is to continue creating them. To ensure that your live stream attracts and retains viewers, read on as we examine the top live-stream pitfalls and how to avoid them.
Choosing the Incorrect Topic For Your Audience
When live video streaming, one of the first mistakes to avoid is choosing a topic your audience will not be interested in. You must ensure that your live-streamed content is engaging for viewers and answers a need they have to captivate them and keep their attention.
However, many brands mistakenly make their live streams overly self-promotional.
Instead, ensure your live streams are focused on topics that interest your viewers. If you intend to live stream your brand directly, try to be authentic and educational instead of blatantly self-promotional.
Not Testing Enough
It is not a good idea to disconnect during a live video stream. Most streaming platforms, such as Instagram Live, Twitter, Twitch, Vimeo, Facebook Live, and YouTube Live, allow users to preview a stream before it begins. You must need to check whether your Internet connection speed is good or not.
It is common for first-time streamers not to test their internet bandwidth during different times or not to consider their video encoder’s bit rate (your internet speed should be at least twice your video bit rate to ensure lag-free streaming, For WiFi Speed Test, you probably need to use myspeedcheck such tools).
Failure to Plan
Apart from choosing an appropriate topic, preparing a live stream in advance is also necessary. It is easy to assume that live streaming does not require planning as it is unedited and unscripted. Undoubtedly, an excellent live stream requires as much planning as a video-on-demand service.
It is important to note that the type of live event you are planning to live stream will determine the type of planning you should perform. The following are some basic considerations to keep in mind:
- Where you are located
- Live-streaming duration
- The sections of the presentation (for example, different speakers, performers, segments of information, etc.)
- Planned lighting
- Equipment related to video and audio
- The bandwidth available on the Internet
- A noise-free background is necessary.
- The resources (e.g., charts, images, prerecorded video, etc.)
- Weather conditions (if outdoors)
When planning live video streaming, consider these factors. It is essential to consider all known variables and eliminate any potential for failure.
For example, one of the most common mistakes made when live-streaming is not planning for the camera’s life. If your camera dies mid-stream, you cannot continue your live broadcast effectively. You can easily avoid this problem by packing extra (charged) batteries for your camera.
It is a fact that no matter how good your video and audio quality is, it will all be lost if your upload speed is not powerful enough to handle the load. If you are live-streaming from a different location, you may not always have control over the upload speed.
In any case, you should always attempt to obtain the highest possible level. It is also possible to aim for double the upload speed than what your video and audio quality it has set at.
When streaming live events, such as concerts or sporting events, and requiring a cellular connection, it may be appropriate to invest in a multi-bonded cellular device.
Large gatherings can overwhelm satellite towers nearby, resulting in slower upload speeds. A multi-bonded device will allow you to load balance and combat this drop.