The rise of digital technology has its effects on our daily lives and thanks to the digital revolution that has occurred we now have ways to approach our daily activities by using tools that make everything much easier and faster.
Since our shopping habits are an important part of the daily routine for most of us, it is interesting to discuss the ways technology has made them different and how technology has helped us to overcome difficulties that have been in our way during the last two years especially.
The pandemic that has turned our lives around during the last two years has had its effects on us in more ways than it’s possible to present in this discussion. One thing that has helped us to keep a certain pace with our activities is digital technology. Basically, we have transferred our lives to the virtual world, where we could function while keeping a social distance.
Besides the obvious reason, isolation has helped e-commerce to achieve its peak during the last two years since shopping in e-stores became the way to reach out to the world outside for many of us. The result that we can now notice is that e-commerce stopped being an alternative option and became the main way we shop.
Today’s online customer will use their mobile device to research the products that they plan to buy and when the decision is made, each customer will want the transaction to be finished within seconds. This fact is a great example of how technology has changed us and our approach to activities, our need for conveniences, and a low tolerance for anything that takes more energy or time than we’re willing to spend.
We value our time more and the value of products in our eyes will rise if they are easier to buy. We are willing to invest in faster delivery and faster transactions because we value our time, and this is what modern technology has taught us.
We expect our desired products to be just a touch of the screen away, and this is something that will dictate future developments within e-commerce. We have certain expectations from the virtual world, so if we need to dress for an event we will expect that world to offer us dresses that fit our needs instantly, and if our pet is experiencing joint pains, we expect our smartphone to offer us a dog joint supplement after just a click or two.
The fact is that our smartphones made all these everyday choices and solutions so easy for us is what’s challenging every e-commerce shop of today to do more and more in order to stay competitive and one step ahead of the demand.
More and more customer interactions are being managed by AI and this is an example of the smart use of technology. Today’s technology uses a lot of scenarios to create customized experiences for each customer and artificial intelligence is rapidly changing the online shopping experience.
Online shoppers are using more channels than ever to make their shopping decisions, and here’s where AI steps in. Today’s technology helps customers to make their decisions faster, by offering solutions based on the analysis of their shopping habits.
It is a fact that modern people have a shorter attention span in comparison with the situation before the digital revolution. This is something that is challenging merchants because they have to make more effort to catch their interest. We are now facing the reality where technology development is focused to meet our needs that are becoming bigger and bigger. We are eager to see how will it proceed to progress and what will be brought to us next.