Need for Speed games has been released since 1994. This is a car racing series developed by Ghost Games, Criterion Games, and EA Black Box. Its publisher is the American corporation Electronic Arts. NFS can be called a super-successful franchise because of the huge hype it caused. A full-length film was shot based on her motives, and many souvenirs were made.
What is Need for Speed?
Need for Speed is one of the most popular gaming media franchises. It is based on a series of arcade racing games, the first of which was released in 1994. Since November 2013, it has been fully controlled by EA Sports. NFS fans enter the competition by choosing cars and tracks. Vehicle tuning is available, and in recent games, real car models are increasingly used.
Car tuning (body tuning) is available in the latest parts of Need for Speed logo. Some games use realistic physics and are subject to visual and mechanical damage, while others are more benign. Somewhere the tracks are very picturesque, but somewhere gamers ride along the city streets. Moreover, these can be fictional locations in Chicago or London and real ring race tracks like Mazda Raceway Laguna Seca and Nürburgring. One of the key motives behind the NFS is police harassment. In some parts, you can even play as law enforcement officers.
The only thing that is always stable is the speed logo. If it does change, it is only in small things, and the concept always remains the same. Only the first version is knocked out of the general list, which had its design and was distinguished by a very contrasting red and black palette.
The debut game was released in 1994. Its logo looked like a black rectangle with inscriptions. In the upper left corner was “ROAD & TRACK” (bold italic), a little to the right – “PRESENTS” (small block letters with large spacing), in a column aligned to the right – “THE NEED FOR SPEED” (bold italic font). The word “PRESENTS” was superimposed on the article “THE” because they were different colors. Bright red was used for the main title of the franchise, while white was used for the rest of the text. The ampersand was decorated with two dots and elegant curls around the edges.
In 1997, the second part of the series came out. Her wordmark was very minimal: simple black lettering “NEED FOR SPEED” on a white background. The slanted and bold type with subtle serifs at the top gave the impression of the very speed the name suggests. At the same time, the letters were slightly extended upward. This logo was used for all games before 2002, including Hot Pursuit 2.
Need for Speed: Underground had a completely different icon: the title of the series with an extended “S.” Thanks to the normal ratio of width and height, the letters are now more proportional. The dynamics were created due to the contrasting thickness of the vertical and horizontal strokes. The most conspicuous element was the capital “S,” with an elongated bottom line over which the word “FOR” hung.
The creators of Need for Speed: Undercover have introduced a new logo, shortening the bottom of the “S.” To style the text, they chose an unusual italic font with cuts at the ends and a lot of corners. The mixture of lowercase and uppercase letters were striking: “N” looked like this; the word was transferred to lower case, although it did not differ in size from other characters.
To the right of the series, the name was an icon consisting of two deformed elements. In general outline, it resembled an “N” bisected by a diagonal Speedline. This lettering emblem was in use until 2013 and then returned briefly in 2020 with Need for Speed: Hot Pursuit.
For Need for Speed: Rivals, a two-tiered logo was designed with the word “NEED” above “FOR” and “SPEED,” taking up all of the free space on the right side. The font is even more elongated than before. Because the letters were compressed on the sides, the spacing between them increased. In this version, the contrast between the words “NEED” and “SPEED” is noticeable much larger than “FOR,” which is lost against their background.